A book can be a strong tool for establishing your brand. At the same time, you must continue to promote your work so that the correct readers can find it.
Many self-published authors are unaware that they are solely responsible for the promotion of their work. Even if you have enough luck to have a prominent publisher publish your book, you’ll still have to perform a lot of your marketing. Here are some of the most effective book promotion tactics by ghostwriting service experts.
Use Video to Promote your Book:
Videos are becoming increasingly popular on the internet. According to research, the video will account for more than 88% of consumer traffic by 2020. While most writers have blogs and websites, only a small percentage use videos to advertise their works. The fact that authors are generally introverts is one reason for this. To make good films, though, you do not need to be outgoing or extroverted. You don’t even need to appear in your videos.
You can make PowerPoint, animated, or whiteboard movies to describe your book if you wish. Another alternative is to hire a spokesperson for your book on a site like Fiverr.
However, being in front of the camera and allowing your audience to know you is also beneficial. Look for radio hosts who enjoy talking about books (or the topic your book is about). Some people could be interested in writing a review for your book. Others may want to conduct a podcast, video, or live broadcast interview with you.
Connect with the Social Media:
Writing instructive articles geared at your target audience is one of the most effective strategies to advertise nonfiction books. For example, if you’ve authored a diet book, you may create an essay with weight-loss advice. People will be directed to your book by your byline. You could submit the article to blogs that cover this type of issue.
One option is to post excerpts from your novel on your blog or a third-party platform like Medium. This is a little more difficult in fiction, but it is still possible. Another option is to publish a short fiction including some of the characters from your book. Readers will have to purchase your book if they want to learn more.
Write Guest Post and Articles:
Writing instructive articles geared at your target audience is one of the most effective strategies to advertise nonfiction books. For example, if you’ve authored a diet book, you may create an essay with weight-loss advice. People will be directed to your book by your byline. You could submit the article to blogs that cover this type of issue.
One option is to post excerpts from your novel on your blog or a third-party platform like Medium. This is a little more difficult in fiction, but it is still possible. Another option is to publish a short fiction including some of the characters from your book. Readers will have to purchase your book if they want to learn more.
Connect with Influential Reviewers:
Research some of the most-wanted and top reviewers on Amazon, Trustpilot, and Goodreads. Concentrate on folks who have written a lot of book reviews in your niche.
Get a feel of a reviewer’s preferences before contacting them. You’d want to send your book to someone who will like it. Send a concise and courteous note offering to provide the reviewer with a complimentary copy of your book in exchange for a review. You can also contact the local newspaper and speciality magazine reviewers.
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